Thursday, June 25, 2009

Dealer Uses Email Campaign to Sell Discount Blakelock

Blakelock for sale.

Blakelock for sale.

Louis M. Salerno, owner of the Upper East side Questroyal Fine Art, LLC is taking a new tack in art selling with an unusual “Dear Collector” email he circulated this week offering Ralph Albert Blacklock’s caramel-hued “Indian Encampment at Twilight,” which he describes as “fabulous” and “with all of the most desirable elements, including figures, teepees, and a moody palette.” Salerno discloses he received the painting “in trade,” for another artwork. The asking price is $75,000.

Salerno reveals that the painting is “strikingly similar” to a Blacklock in his own collection which he acquired for $125,000 two years ago.

“The price of this painting has been reduced to reflect the acquisition by trade and present economic conditions,” he writes.


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Posted by Lindsay Pollock
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