via Freshness

By Mackie Healy, Art Market Views Contributor

Forget about the measly soup can. Andy Warhol’s Pop aesthetic is being used to hawk bottles  of Dom Perignon in a promotional gambit done with the Warhol Foundation.

The champagne wizards commissioned the folks at Central Saint Martin’s School of Art & Design’s Design Lab to reinterpret its bottle with a Warholian twist.

Dom Perignon claims Andy was a big fan of their pricey bubbles and favored it as his beverage of choice at Studio 54.

The Warholesque bottles are vintage 2002 champagne, and will come in three hues – red, blue and yellow.

Each bottle is $150 and will be available for sale beginning October 15th at wine retailers nationwide.

Click here to watch a promo video.