Jen Bekman, photo: Stefan Ruiz, via Jen Bekman

Arts entrepreneur Jen Bekman has closed $800,000 in venture-capital financing led by True Ventures, a firm with $375 million under management. Bekman is best known for the two-year-old 20×200, her limited editions print business which sells art priced at $20 and up over the internet.  The tag line is “Art for Everyone.”

She is also founder of Hey, Hot Shot!, a photography competition. Bekman founded the downtown Jen Bekman Gallery dedicated to young, emerging artists  in 2003.

True Ventures has “stayed out of the art market until now” according to a statement from partner Tony Conrad. “We think the timing is finally right for a company like 20×200 to make art available to everyone, and 20×200 is today’s catalyst in ushering the art market into the digital age.” Angel investors include Caterina Fake, a co-Founder of Hunch and Flickr and SFMOMA trustees Nion McEvoy and David Mahoney.

20X200 has sold 50,000 prints, according to Conrad.

Bekman says the funds will be used to stabilize production, fulfillment and the technology infrastructure. She is also planning to add functionality to the site, allowing customers to track acquisitions and purchase framing.

Bekman comes from a technology background. Before opening her gallery, she worked at internet companies including New York Online, Electric Minds and Disney/GO Networks. She was Chief Creative Officer for an AOL-funded streaming video company and was the founding editor of the design blog Unbeige. She pens her own blog Personism.