Cost Cutting at Brant’s ‘Magazine Antiques’

"The Magazine Antiques" Jan/Feb 2010 issue
Starting this month, The Magazine Antiques, has begun combining issues to save bucks. Antiques, published monthly since 1922, will produce 9 issues in 2010 instead of 12. The glossy magazine is part of Brant Art Media’s trio of publications.
“We will also bow to the necessity of the times in 2010 and reduce the frequency of our publication,” wrote Elizabeth Pochoda in her editor’s letter for the January/February combo issue.
Antiques, an unabashed cheerleader for the field, features well-researched articles on ceramics, folk art, furniture and other subjects. The current issue include articles on the relationship between modernist sculpture and folk art, a profile on textile dealer Titi Halle, and a story about little-known painter Edward Middleton Manigault.
Antiques, along with Interview and Art in America, are part of Brant Art Media, owned by collector Peter M. Brant. A recent New York Times article chronicled Brant’s financial pressures stemming from his pending divorce from model Stephanie Seymour and the weakening of the newsprint business. Brant is chairman and CEO of White Birch Paper Company which has missed interest payments, according to news reports.
Antiques subscription department has not yet adjusted to the new schedule. The website continues to offer “12 beautiful issues” for $29.95.



