Deauville Resort

The New Art Dealers Alliance (NADA) have given their upcoming 7th annual Miami art fair a make-over.

The fair moves from the gritty downtown Ice Palace to a pair of ballrooms at the Deauville Beach Resort in North Miami Beach. The ballrooms come with a hipster backstory: Sinatra and the Beatles have performed in those rooms.

(For collectors who like to shack up with dealers, rooms are available on Deauville’s website Dec. 3-6 for a $151.05).

To contain exhibitor costs, the fair has been shortened and runs December 3-6, at the back end of the Art Basel Miami Beach fair week.

NADA, a non-profit, has traditionally operated with an egalitarian spirit, offering exhibitors just one booth size.

1964 Beatles broadcast live from Deauville on Ed Sullivan Show

Now as dealers watch their wallets, there is a choice of two booths sizes: smaller booths for solo presentations at $7,000, and larger booths for $9,000.

Pulse, a for-profit fair organizer geared towards emerging galleries, moves into the Ice Palace and charges exhibitors $13,000 for a medium-sized stand.